And the other lessons are you’ve got to own the customer and make sure
there is a full loop between your product and that it has the least amount of
resistance before you get to your end customer. Do partnerships; what Google
did with partnerships was phenomenal—giving the search away to other companies
to help them make their so-called portals. But in the end, Google got the
customer because they got the branding.
Livingston: You were a programmer. How did you learn how to write a business
plan? Tell me about...