companies got involved and embraced it and invested in it and are involved in
it today. I would not have anticipated them doing that. Given their earlier
reaction, I would have thought it would be impossible, but it happened.
So TiVo’s now a media company. It sort of transformed the company into a
media company. I think we have an appreciation for what media companies are
going through; that helped us develop in a way that didn’t cross the line. And I
think the media companies have an appreciation for what a young, scrappy,...