companies got involved...
companies got involved and embraced it and invested in it and are involved in
it today. I would not have anticipated them doing that. Given their earlier
reaction, I would have thought it would be impossible, but it happened.
So TiVo’s now a media company. It sort of transformed the company into a
media company. I think we have an appreciation for what media companies are
going through; that helped us develop in a way that didn’t cross the line. And I
think the media companies have an appreciation for what a young, scrappy,
highly competitive technology company in Silicon Valley is trying to do.
They know that is a dynamic that is driven by the human spirit; that they
ought to embrace it rather than fight it. All the resources they have in the
world, all the billions of dollars, can’t stop people being creative. There are a lot
of companies who, in one way or another, have changed the rules of the game
for the better. It’s just going to happen. I think we helped a very conservative
industry get their minds around that.
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