Williams: One thing that I used to be bad at was paying attention to how other
people are feeling. So when problems came up with some of my coworkers, it
totally surprised me. That stuff shouldn’t surprise you, and it did.
I think I was also surprised by the success of something so simple. That’s a
mantra for many people in the technology world—simplicity. But what we built
wasn’t that amazing. It was the idea of putting a couple of things together and
being able to establish a lead by doing something really, really simple. How far
you can get on a simple idea is amazing. I have a tendency to add more and
more—the ideas always get too big to implement before they even get off the
ground. Simplicity is powerful.

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