• History of Famous Startups
  • PayPal
    • PayPal was founded
    • have my hedge
    • and then thousands
    • happened.
    • a Palm Pilot,
    • we needed two
    • them, “No. Don’t
    • while, Peter took
    • prohibitive.
    • It’s based on
    • then eventually became
    • Livingston: Did you
    • you are a
    • anyone with a
    • 20,000 new active
    • are doing it
    • Levchin: There are
    • to prepare much
    • Max Levchin 15
    • much more prominently—and
  • HotMail
    • When coworkers Sabeer
    • with it and
    • a web browser.
    • plan floating around
    • round.
    • difference, but I
    • or you had
    • believed we would
    • about the major
    • have a very
    • saw our growth
    • business development people,
    • Bhatia: Once you’ve
    • finish. Those kinds
    • Those are the
    • And the other
  • Apple Computer
    • If any one
    • the side. When
    • I couldn’t really
    • designed new things.
    • Altair (256 bytes
    • The dynamic RAMs
    • 1 instruction; 1
    • payment on a
    • build a program
    • Steve Wozniak 37
    • draft it on
    • Wozniak: I got
    • Wozniak: Yes. Once
    • Livingston: How did
    • living and life
    • This whole industry’s
    • size. And it’s
    • Man, when I
    • should do it
    • in the home.
    • would drive the
    • strong participant. I
    • projects, and we
    • Livingston: What about
    • gold.) So he
    • on it running
    • We got the
    • emulators of other
    • changed so many
    • anyone could look
    • working on and
    • home? And that
    • thought, “That chip
    • life, by the
    • place. By the
    • data and I
    • your head, and
    • Livingston: Did you
    • Livingston: On the
    • The hardest thing
    • Apple engineers and
  • Excite
    • If any one
    • the side. When
    • I couldn’t really
    • designed new things.
    • Altair (256 bytes
    • The dynamic RAMs
    • 1 instruction; 1
    • payment on a
    • build a program
    • Steve Wozniak 37
    • draft it on
    • Wozniak: I got
    • Wozniak: Yes. Once
    • Livingston: How did
    • living and life
    • This whole industry’s
    • size. And it’s
    • Man, when I
    • should do it
    • in the home.
    • would drive the
    • strong participant. I
    • projects, and we
    • Livingston: What about
    • gold.) So he
    • on it running
    • We got the
    • emulators of other
    • changed so many
    • anyone could look
    • working on and
    • home? And that
    • thought, “That chip
    • life, by the
    • place. By the
    • data and I
    • your head, and
    • Livingston: Did you
    • Livingston: On the
    • The hardest thing
    • Apple engineers and
  • Software Arts
    • Dan Bricklin and
    • know Bob really
    • time-sharing time, and
    • really a two-dimensional
    • see what it
    • in the fall
    • magazines like Byte
    • VisiCalc to figure
    • world, when we
    • Day one I
    • see is what
    • a reference card
    • then convert it
    • he would run
    • VisiCalc; it was
    • in cash, plus
    • that.
    • couples who spat
    • people had to
  • Lotus Development
    • Mitch Kapor founded
    • computer. It was
    • that I needed
    • VisiPlot. That was
    • and that I
    • thing and go,
    • to Microsoft for
    • advantage of the
    • it would calculate
    • good middle management
    • ’60s, then you
    • lawsuit; we had
    • but, to be
    • are inspired by
    • through from first
    • the paperwork, they
    • the incentives.
  • Groove Networks
    • At the University
    • capture some window
    • in a secure
    • sure we could
    • There tends to
    • competitors? And do
    • from an early
    • stealth and then
    • difficult to hire
    • Everyone knows that
  • Blogger.com
    • Evan Williams cofounded
    • for clients around
    • at the time
    • it’s the little
    • doing this kind
    • using our product,
    • thing.” They were
    • is a native
    • I don’t think
    • we need to
    • people’s money. And
    • office.
    • company called Trellix
    • friend.
    • October 2002 was
    • Four months later,
    • me to go
    • Williams: One thing
  • Yahoo
    • Yahoo began in
    • things are going
    • months.
    • Advertising was well
    • was really 6
    • of the interim
    • was, “Oh no.
    • search. So, when
    • Tim Brady 133
    • commitment it takes
    • a search and
    • even before that.
    • They had a
    • plate,” and he
    • with friends, bad
  • Research In Motion
    • Mike Lazaridis founded
    • We tried to
    • really get seduced
    • advanced technology—and we
    • remember now, but
    • to do and
    • trying to conserve
    • I can read
    • Mike Lazaridis 147
    • because the BlackBerries
    • impacted things like
    • What was interesting
    • It was a
  • Marimba
    • Arthur van Hoff
    • hard. Anybody can
    • software, you subscribe
    • But that’s the
    • A lot of
    • super-duper Italian, fully
    • software distribution company—which
    • frivolous overall anyway.
    • Arthur van Hoff
  • Gmail
    • Paul Buchheit was
    • like email was
    • but it got
    • is one difference
    • don’t really even
    • They’d put them
    • Google is that
    • ever a point
    • little latency. If
    • a machine that’s
    • you give me
    • own ideas about
    • Livingston: Most startup
    • say, for these
  • WebTV
    • One weekend in
    • that work. We
    • get some REMs.
    • and I didn’t
    • because that’s when
    • on a television
    • basic patents around
    • value of it
    • what I’ve always
    • along the road
    • knew that a
    • we’ve decided not
    • really crashing all
    • working from Japan.
    • interested in the
    • the inner workings
    • the film industry
    • Then there’s Sand
    • know the other
    • can believe it—and
    • this stuff happen
    • together, the whole
  • TiVo
    • Mike Ramsay and
    • that happened during
    • partners at NEA),
    • We thought that
    • Livingston: Your original
    • phases of technology
    • on the VCR
    • going to work.
    • wanted, and there’s
    • we had an
    • the press loved
    • surprised they wanted
    • During that time,
    • marketing it on
    • Replay probably did
    • companies got involved
  • Viaweb
    • Paul Graham and
    • version in a
    • things you did?
    • Livingston: Where did
    • competitor and us
    • were going to
    • about?
    • at Julian’s loft
    • to California?” I
    • Livingston: What was
    • hard for us
    • but nobody’s ever
    • during which the
    • a lawyer to
    • It did, too.
    • chance the deal’s
    • Graham: Constantly. No
    • Paul Graham 219
    • that is, real
    • locked that in.
  • del.icio.us
    • Joshua Schachter started
    • bookmarks. There were
    • to VCs if
    • capital.
    • think we didn’t
    • IDs just don’t
    • to my wife
    • that was a
    • is come up
    • works. He says
  • ONElist, Bloglines
    • Mark Fletcher was
    • Bloglines—which was working
    • it.” I was
    • Livingston: Did you
    • when you were
    • going to repeat
    • sheets, for example.
    • The whole VC
    • the ’90s. Because
    • range from a
    • that they were
    • been 2 weeks
    • Fletcher: Sure. It’s
    • need a graphic
    • the side and
  • craigslist
    • In 1995, Craig
    • That’s a microcosm
    • Linux servers—small, cheap
    • or apartment brokers.”
    • Newmark: No, Jim
    • process.
    • money. But that
    • all sorts of
    • Newmark: The other
  • Flickr
    • Caterina Fake started
    • focus on social
    • awesome developers (like
    • made businesses in
    • Fake: We were
    • growing at such
    • and only save
    • competition wasn’t apparent.
    • what I’ll be
  • WAIS, Internet Archive, Alexa Internet
    • Brewster Kahle startedWAIS
    • Machines to attract
    • major startup that
    • information and as
    • and I don’t
    • a bootstrap—doing the
    • Printing Office. We
    • I think there
    • Brewster Kahle 271
    • we’d say, “Well,
    • dreamed of in
    • so then I
    • fantastically valuable thing
    • moving around the
    • In talks with
    • you can actually
    • new and different—something
    • Bezos did that
  • Adobe Systems
    • At Xerox PARC,
    • Ethernet technology, developed
    • do that.
    • only text, but
    • you’re not going
    • said, “I want
    • didn’t have a
    • that we developed.
    • Geschke: No, PostScript
    • Livingston: Did you
    • that Xerox introduced
    • It was introduced
    • would market primarily
    • to Microsoft, we
    • relationship that we
    • plan, there were
    • had seen what
    • sure where it
    • few years later
    • to the spouse
  • Open Systems, Hummer Winblad
    • In 1976, Ann
    • other near Summit
    • oxymoron saying it
    • the next hill.
    • fact opened up
    • were many things
    • people out there
    • guys, but it
    • could look that
    • tower—and from the
    • didn’t ship booths
    • Winblad: Oh yeah.
    • experience as an
    • handsomely rewarded. The
  • 37signals
    • David Heinemeier Hansson
    • companies to manage
    • the other stuff.”
    • David Heinemeier Hansson
    • money if we
    • systems administrator on
    • the product is
    • going to be
    • same place, it’s
  • ArsDigita
    • Philip Greenspun founded
    • will be rendered
    • to build similar
    • with the IRS
    • toolkit. In some
    • content of Cosmo
    • Avenue.
    • selling it. They
    • and whoever else
    • did, most of
    • or an e-commerce
    • biology grad school.
    • Greenspun: Yeah, but
    • of us in
    • Because we were
    • to your customers.
    • everywhere. It would
    • The VCs found
    • and he brought
    • about 6 months,
    • no ideas. He
    • won’t have to
    • a majority shareholder.”
    • then we elected
    • they had a
    • education and “we’re
    • you only got
    • online community and
    • solved this problem,
    • had gotten rid
    • agreeable personality. They
    • growth.
    • want to pay
    • wasn’t going to
  • Fog Creek Software
    • Joel Spolsky founded
    • anti-Microsoft. So that
    • is growing, they
    • 3 months.” Then
    • 4 months while
    • email management system.
    • a big consulting
    • that’s what we
    • good at. And
    • MSRP (manufacturer’s suggested
    • We said, “Make
    • your potential customers
    • but to say
    • Joel Spolsky 355
    • The interesting thing
    • when we released
    • software companies did
    • database and the
    • awful for all
  • TripAdvisor
    • Steve Kaufer, Langley
    • there—where we would
    • Kaufer: We tried
    • first. Your experience
    • was that it
    • our burn rate
    • And he didn’t
    • to TripAdvisor.com, and
    • have taken a
    • The notion that
    • dealing with customers
    • monetize their existing
    • so they were
    • reservation at a
    • can iron all
    • and complete failures
    • every single department?
    • we don’t have
    • of chapter four
  • HOT or NOT
    • While looking for
    • walked into the
    • already $60,000 in
    • wasn’t planning, it
    • and, based on
    • was all an
    • mentioned the site
    • Hong: Most techies
    • it’s how they
    • could. You have
    • If I have
  • Tickle
    • James Currier came
    • basketball court. I
    • the back of
    • “Do you have
    • we arranged for
    • And so you
    • for the softer
    • Monster has been
  • Firefox
    • Blake Ross and
    • as a way
    • which is actually
    • Ross: No, but
    • Ross: Not a
    • Mozilla project, it’s
    • Livingston: So Firefox
    • even knows what
    • Livingston: You wanted
    • what you are
    • knows, someone could
  • Six Apart
    • Husband-and-wife cofounders Mena
    • this solve?” We
    • we did was
    • “Can I have
    • that Barak was
    • Trott: Because we
    • really start from
    • have only installed
    • money.
    • companies that have
    • out of it.
    • other people in
    • to them.
    • person, so if
    • be torn apart
  • Lycos
    • Lycos was started
    • ’95, I was
    • early on?
    • sure, and Lycos
    • more in common
    • Livingston: You went
    • “How can I
    • it was everywhere.
  • Shareholder.com
    • In 1982, Ron
    • growth path from
    • plan done. We
    • 9:30 in the
    • buying workstations and
    • strategy because I
    • been through that,
    • And the man
    • Gruner, I’m single,
    • that to a
    • us the information;
    • technology, what was
    • incredible! This is
    • edge. And we
    • which at the
    • few years there
    • hiring a private
    • scariest incident we
    • lives.
    • $85 million of
    • didn’t want to
    • breed of cat
    • like that at
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